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Location: Lima, Peru

Behind the Blog: Fashion in Da Hat


More times than not when someone starts a blog it's hard to catch people's attention right off the bat. With her unique sense of style and fashion designer background Alessandra Mazzini started her blog in 2009 and has a strong following today. She is an active presence in the Fashion Blogging world (she was recently featured in Vogue Latinoamérica for her street style) and an inspiration to girls everywhere. I was lucky enough to be given the chance to interview the Peruvian stylist/fashion designer.


Alessandra Mazzini, 24
Fashion Stylist/Designer

Lima, Peru

How did you come up with the name of your blog?
It was related to "the rabbit in the hat", I changed rabbit for fashion and it ended up being Fashion in da hat.


Who or what inspires you the most?Music, fashion from the beginning of last century, and ancient cultures.

How would you describe your typical day?

I work on my brand, go buy fabrics, then go to the workshop, see how sells are going at the store, work on the blog, go to the gym and if i still have some time, play a bit of violin.

Which is your favorite part of your job?
Planning the photoshoots of the brand.

Which is the part that you enjoy the least?

The numbers part... the logistics of the buying of fabrics.

What are your ambition/dreams for the future?

 I would like my brand to grow a lot more, and sell more outside of Peru also. And with the blog, maybe have more sponsors.

How would you say that your style is different than everyone else?

I don't know, I just like to feel comfortable with what I wear and I really like to express my personality with the outfits I make.

Have you ever had a negative reaction from people because of the clothes you wear?

 Yes, when I've worn something too "weird" haha...

What’s the best advice you've been given?

Wear more color :)

Trend you’re loving right now?

Minimal sporty

A phrase you use wayyy too often?

Everything will be fine :)
  
One word that describes you?

Creative

I could not live without…

Good karma

Favorite quote?

All life is an experiment.

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